The Brief

 

 Diamante Global Ventures engaged EventPerfekt to deliver a high-profile launch event for the opening of its PR agency in West Africa. The objective was to produce a premium, large-scale event that would reflect the brand’s global positioning while attracting a diverse and influential audience. This included high-net-worth individuals, celebrities, government officials, and media executives. The client required full event production and management, with a specific focus on brand elevation, guest experience, and media visibility. An essential part of the brief was to secure sponsorships from aligned luxury and financial brands, and to generate international press coverage that would establish Diamante’s regional presence with immediate impact. 

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The Solution

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EventPerfekt managed the event from concept to execution, delivering a seamless and high-impact launch experience. We sourced and secured a prestigious venue suitable for hosting over 5,000 guests and obtained all necessary government permits and security arrangements. Our team developed a detailed logistics plan covering guest flow, crowd control, technical production, staging, and hospitality.

We curated the full event experience — from décor and lighting to branding, entertainment, and media zones — ensuring it aligned with Diamante’s luxury image. As part of our strategic engagement, we successfully secured headline sponsorships from Access Bank (financial services) and Teeling Whiskey (premium Irish beverage brand), providing strong brand alignment and co-marketing visibility.

We also coordinated with local and international media outlets, arranging red-carpet coverage, VIP press interviews, and live broadcasting across multiple platforms. Every detail was tailored to elevate the guest experience while amplifying Diamante’s message through curated storytelling and media presence.

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The Outcome

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The event was a resounding success, welcoming over 5,000 attendees, including high-level government officials, leading media personalities, industry stakeholders, and celebrities from across the region.

Diamante Global achieved significant brand exposure through extensive press and media coverage, both locally and internationally. The event was broadcast across multiple TV and digital networks, with high engagement on social media platforms before, during, and after the event.

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Sponsors received strong visibility through branded activations, stage presence, and dedicated media segments, exceeding their co-marketing expectations.

The launch positioned Diamante Global Ventures as a major new player in West African communications, setting a new standard for PR-led brand events in the region and delivering lasting strategic value to the client and its partners.

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